the fruit flies love my soap?

 I bought this lovely bar of soap at Trader Joe's yesterday,

called The Vert (Green Tea?), to put in my lovely new soap dish.

Since then, it has been attracting fruit flies.
They don't sit on it, but rather near it.
Maybe just to catch a whiff? It does smell awfully good.
I find it a bit unnerving, though. 

Do the fruit flies love your soap?!?

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